Sales promotion is about face to face selling of products to consumers. Sales Promotions are ideal for product launches, for sales of high-end products with lots of technical detail and for FMCG-products where tasting triggers consumers to buy.
How it works?
- consumers won’t buy anything walking, they need to stand still to be able to make a purchase decision. Having a person interacting with consumers will make them stop and recognise your products
- a human being will bring attention to the products USP’s and a real person will also be able to answer questions, lowering the barrier for purchasing decision
- sales promotion gives you real time feedback about your products and enables product development
- consumers shop out of habit, with sales promotion we can make buying your product their new habit
Read about a sales promotion case we did for BaByliss here »