GB Foods Suomi: Brand ambassadors help to merchandise new products and raise brand awareness

2020-06-29, Jonna Haavisto

Familiar food brands always have a place in the customer’s shopping cart. This is not accidental but the result of working hard on brand awareness and image. According to Kristian Helanen, Retail Sales Manager at GB Foods, raising brand awareness is long and exacting work. GB Foods Suomi is the Finnish distributor of a number […]

A trusted partnership and close-knit co-operation guarantees smooth daily operations

2020-06-01, brandbuddy

Food company Kavli and Brand Buddy have worked together for several years to support grocery stores, projects and human resources needs alike. Daily operations run smoothly with a trusted partner and even tight deadlines are easily met. The prominently established Kavli group has worked in close co-operation with Brand Buddy for several years now. Kavli’s wide range of products include the Finnish […]

Effortlessness as the core value of marketing in 2020

2020-01-22, brandbuddy

Easy and effortless. The key values of brand marketing are clear – it should be possible to get all marketing and sales related services under one roof. What other trends and phenonema are bubbling under? At the start of 2020 it’s time to take a peek into the future. CEO Mia Hudd tells us about […]

How innocent doubled their sales

2016-12-16, brandbuddy

It’s not a big stretch to say that innocent could be the world’s best smoothies and juices manufacturer but until recently, it’s been relatively unknown in Finland. During the summer of 2016, innocent launched its new range of products but they also decided it was time to give the innocent brand a boost. They wanted to try a new approach in how they presented their products in the shops. BrandBuddy to the rescue!

Budgeting In-store Marketing 2017

2016-11-28, brandbuddy

We know a lot of our customers are in love with Excel at the moment, planning budgets for year 2017. We’ve been on the other side of the table, so we know how frustrating it can be. It’s frustrating because: