Merchandising is about establishing relationships to retailers buy visiting them regularly. It’s an extremely effective BTL (below the line)-marketing strategy, delivering far better ROI compared to traditional above the line-marketing strategies.
This is what our Buddies do on the field:
- check how products are displayed and report back through our online reporting tool called Snapshop, easily accessible from phone/tablet
- train store staff about products, 1:1 or 1:many and make sure that your products are top of mind for store staff
- coach and inspire store staff to sell your products, giving store staff tools to sell more and giving them the confidence to recommend your products
- act as technical support for your products, lowering the barrier to sell them when they know who to contact in case of after sales problems
- keep an eye on competitors and what they are up to
Most importantly, they are your ambassadors on the field, doing the groundwork that will lead to sales.
Read about a merchandising case we did for Future Eyewear here »