Laura Hieperi, consultant, BrandBuddy, Helsinki area


2016-02-05, BrandBuddy Group


“At the campaign of Viking I collected contact details of shoe department managers for the Viking academy. The personal in the stores was interested in Viking Academy, and I got positive feedback on the training. Every department manager I reached wanted to take part in the training.”

Ulla Risberg, Product Demonstrator, BrandBuddy, Ostrobothnia

“I demonstrated the shoes of Viking in K-Citymarket Kivihaka in Vantaa. Both BrandBuddy and Viking gave me a good training for the sales demonstrations of the shoes. The brand was already well known among families with children. In the sales demonstration I explained the location of the Gore-Tex film on the shoe. Otherwise the characteristics of the shoes were already very familiar to the customers. According to my honest estimate I sold lots of shoes.

I filled reports to Viking regarding the days of sales demonstrations, and in the reports I recorded the feedback I received on the shoes. Viking’s shoes were praised as warm and durable. I didn’t have to document any negative feedback.

I have worked as a product demonstrator already 15 years, and the most important thing in this job is the customer contact. Simply put, it means that you take contact with the customer by greeting, and that you act cheerfully and friendly in the customer service situation. Already with these advice you can get far. The cooperation with BrandBuddy has been smooth, and we are dealing with each other almost daily.”

BrandBuddy accelerated the sales of Viking Footwear

The outdoor shoes of Viking Footwear are designed to keep feet warm and dry in Nordic conditions. The Norwegian Viking is a well-known brand in Finland. The brand wanted to tell the sellers and consumers about the technical characteristics of shoes in more detail, and they chose BrandBuddy for the job. The collection of Viking includes shoes also for adults, but the campaign was targeted to promoting the sales of children’s shoes.

When choosing shoes for children, the right size determines, how comfortable the child finds his shoes. Choosing the right size is difficult for parents, and also Viking recognizes this problem. As a solution, BrandBuddy offered fitting assistance by consultants at children’s shoe departments. Viking’s campaign was scheduled to take place at the same time as the K-Citymarket’s Shoe Week in October, during which BrandBuddy’s consultants were working at the shoe departments of ten K-Citymarkets.

BrandBuddy at the service of children

It can be challenging to fit shoes to the feet of energetic kids. BrandBuddy’s consultants used a shoe size mat in the fitting. With its help, kids measured willingly their feet by matching their feet to the sizes on the mat. The kids were bribed to the shoe fitting with erasers or sweets offered by Haribo. Parents welcomed these warmly as a way to calm down the tantrums of their tired toddlers.

The target of the event was to sell four pair of shoes in an hour. The final sales was six pairs in an hour, so the target was greatly exceeded. The shoe size mats were so great success among families with children that they are going to be introduced to stores on a larger scale.

Viking Academy trains messengers

BrandBuddy’s consultants trained the store staff to help customers in choosing the right Viking shoes. The consultants provided the store assistants information about the characteristics and materials of the shoes and the difference between shoe models and advised how Viking differs from other shoe brands. The training was given a positive assessment by the store assistants. They also asked for additional training because all information is necessary in sales situations. The training project was continued and extended to the shoe departments of K-Citymarkets and to managers of Prisma’s shoe departments.

The store assistants who were met face to face were given a four-point express training regarding the things you should mention in a sales situation. At this context, contact information of the store assistants were collected, so that the training could be continued with the help of concise lessons sent as SMSs. The SMSs are sent via Nanolearning software. The SMSs provide information about new shoe models or characteristics of shoes at the change of outdoor season. The training activities of BrandBuddy operate as Viking Academy, and the participants are important messengers for the brand of Viking. The participants can train their colleagues using the information they have learned in Viking Academy.