2016-02-05, BrandBuddy Group
The outdoor shoes of Viking Footwear are designed to keep feet warm and dry in Nordic conditions. The Norwegian Viking is a well-known brand in Finland. The brand wanted to tell the sellers and consumers about the technical characteristics of shoes in more detail, and they chose BrandBuddy for the job. The collection of Viking includes shoes also for adults, but the campaign was targeted to promoting the sales of children’s shoes.
When choosing shoes for children, the right size determines, how comfortable the child finds his shoes. Choosing the right size is difficult for parents, and also Viking recognizes this problem. As a solution, BrandBuddy offered fitting assistance by consultants at children’s shoe departments. Viking’s campaign was scheduled to take place at the same time as the K-Citymarket’s Shoe Week in October, during which BrandBuddy’s consultants were working at the shoe departments of ten K-Citymarkets.
It can be challenging to fit shoes to the feet of energetic kids. BrandBuddy’s consultants used a shoe size mat in the fitting. With its help, kids measured willingly their feet by matching their feet to the sizes on the mat. The kids were bribed to the shoe fitting with erasers or sweets offered by Haribo. Parents welcomed these warmly as a way to calm down the tantrums of their tired toddlers.
The target of the event was to sell four pair of shoes in an hour. The final sales was six pairs in an hour, so the target was greatly exceeded. The shoe size mats were so great success among families with children that they are going to be introduced to stores on a larger scale.
BrandBuddy’s consultants trained the store staff to help customers in choosing the right Viking shoes. The consultants provided the store assistants information about the characteristics and materials of the shoes and the difference between shoe models and advised how Viking differs from other shoe brands. The training was given a positive assessment by the store assistants. They also asked for additional training because all information is necessary in sales situations. The training project was continued and extended to the shoe departments of K-Citymarkets and to managers of Prisma’s shoe departments.
The store assistants who were met face to face were given a four-point express training regarding the things you should mention in a sales situation. At this context, contact information of the store assistants were collected, so that the training could be continued with the help of concise lessons sent as SMSs. The SMSs are sent via Nanolearning software. The SMSs provide information about new shoe models or characteristics of shoes at the change of outdoor season. The training activities of BrandBuddy operate as Viking Academy, and the participants are important messengers for the brand of Viking. The participants can train their colleagues using the information they have learned in Viking Academy.
“The operation of BrandBuddy is professional, active and trustworthy. The campaign they executed performed well. The sales events led by consultants and the training of store assistants complement and sustain each other. The positive contribution of BrandBuddy is evident when we compare the autumn’s sales figures with figures of the previous year. We didn’t set any actual targets for BrandBuddy but they set them by themselves. This tells about the fact that they are taking their job seriously and want to achieve things.
External consultants get honest and fair feedback on products. We get this valuable feedback through email reports. The autumn campaign was a trial for cooperation, and inspired by the positive experience, our cooperation will continue in 2016.
I believe that the services of BrandBuddy can help wholesalers of any product who want to accelerate the sales of their products from stores. Consultant’s work is a wonderful sales support in stores and a way to get customer feedback directly in the sales situation.”