Työharjoittelussa BrandBuddylla


2018-08-31, BrandBuddy Group


Pääsin tänä keväänä työharjoitteluun BrandBuddylle. Koulussani Haaga-Heliassa oli meneillään työharjoittelujakso, jonka aikana oli määrä suorittaa harjoittelu oman alan hommissa. Koulukaverini Jasmin Rajava oli jo entuudestaan ollut työharjoittelussa BrandBuddylla. Hän suositteli minulle tätä työpaikkaa mieluisena ja erittäin hyvänä kokemuksena. Tartuin tilaisuuteen, ja pääsin mukaan joukkoon.

BrandBuddy tarjosi minulle työntekijänä monipuolisia tehtäviä sekä asiakaspalvelua. Yksi päätehtävistäni oli luoda vahvempaa brändiä uusille tuotteille. Käytännössä soittelin potentiaalisia jälleenmyyjiä läpi, ja kyselin, onko tämä uusi tuote tuttu, ja yritin tarjota sitä heille myyntiin.

BrandBuddylla pääsin myös tuottamaan tapahtumia ja osallistumaan niihin, joita järjestettiin esimerkiksi Helsingin Kampissa. Näissä tapahtumissa jaettiin hyvää mieltä, sekä paljon erilaisia maistiaisia uusista tuotteista, joita oli tulossa markkinoille. Tapahtumat olivat onnistuneita, sillä siitä jäi hyvä mieli niin asiakkaille kuin itsellekin.

Työpaikkana BrandBuddy oli oikein mieluisa, sillä täällä on hyvä ja kannustava työilmapiiri, mahtavia kollegoita sekä mieluisia työtehtäviä.

Weberin kesäedustajaksi!

Oman työharjoitteluni alkupuolella BrandBuddylla alkoi rekrytointi Weber-yhtiön kesäedustajaksi. BrandBuddy oli suositellut minua siihen hommaan, ja pääsin haastatteluun. Haastattelun myötä minut valittiin kesäedustajaksi Weberille, BrandBuddyn ansiosta.

Kesäni kului täten Weber-hommissa. Pääasiallisesti työnkuvaani kuului jälleenmyyjien myymälöissä vieraileminen (muun muassa K-Rauta, Bauhaus, Motonet), Weber-osastojen tarkastus sekä ehdotukset lisätilauksista. Käytännössä tehtäväni oli edustaa ja edistää Weber-grillien myyntiä ja brändiä. Weberilläkin teimme tapahtumia muun muassa Messukeskuksessa sekä grillaustapahtumia kesä- ja heinäkuussa. Grillaustapahtumat tarkoittivat tekemäämme grillikoulukiertuetta, jossa kiersimme Suomea käytännössä Helsinki – Oulu -välillä.

Grillikoulu sisälsi 3 tuntia grillausta, jossa maksaneet asiakkaat tekivät kaikki ruoat itse. Me hoidimme paikanpäälle tarvittavat grillit, kaikki tarvikkeet, teltat sekä ruokaohjeet. Kiertue oli mieluisa ja opettavainen.

Kesän sekä töiden päätyttyä voin todeta, että sain todella hyvää työkokemusta monipuolisesta asiakaspalvelusta, tapahtumatuotannosta, ruoanlaitosta, myynnin sekä brändin edistämisestä ja siitä, kuinka tärkeää on firman sisällä vallitseva tiimihenki, auttavaisuus sekä lämminhenkisyys. Näistä kokemuksista saan kiittää Weberiä sekä erityisesti BrandBuddya, jonka johdosta tämä kaikki oli minulle mahdollista.

Tomi Juustila


The launch of a new Philips product succeeded beyond expectations.


2018-05-21, BrandBuddy Group


Philips unveiled a brand-new product, the Philips OneBlade electric shaver, in the Nordic countries in fall of 2017. In Finland, the winner of the competitive bid for the launch of the new product was BrandBuddy Group, which deployed the product to Citymarkets throughout the country—to each store simultaneously.

“The customer wanted the promotions to be in all of their stores at the same time. That created some work for recruitment, because the capital region, for example, has many stores. It was a challenge to place really good, sales-oriented people into every store. BrandBuddy was centrally in charge of finding people, along with one of our other usual partners. Everything worked out really well, despite the challenges,” says Kati Partanen, Trade Marketing Manager at Philips.

BrandBuddy deployed the OneBlade to stores according to instructions from Philips. There were two products, the actual electric shaver, and the additional blades that were sold separately. Many sales promotion visits were made to Citymarkets from fall until the end of the year.

“BrandBuddy took care of all of the coordination related to the launch, the recruitment of promoters and their joint training, where our lead promoter and I were involved as instructors. They also took care of the reporting, as well as the million things that an extensive event like this requires to operate,” Partanen elaborates.

“The products flew off the shelves!”

The goal of the sales promotion events was clear: to sell every single product!

“The products flew off the shelves, so our objective was very successful. One might even say, problematically successful, because we finally had to tell customers we were sold out. I recall that usually there is one store where the goals do not pan out, but this time there was none. The sales were top notch, and everyone reached their goals, even though the product was brand new,” Kati Partanen beams.

Partanen is pleased with BrandBuddy’s expertise and project management.

“Communication was very smooth the whole time, and there was not one moment where we were in the dark about the process. We felt that, as customers, we were treated very nicely,” Kati Partanen says.

According to Partanen, the promotion was significant for the successful launch of the new product. The intermediate form between a shaver and a razor interested customers, and the product clearly has its space in the market.

“All in all, the promotion was the most significant activity related to accelerating the sell out. We did many other things related to promoting the sales, such as provided store materials, but the total campaign was the most substantial way to make a completely new product familiar to consumers,” she states.

BrandBuddy still manages the displays and in-store visibility for OneBlade.

“I can recommend BrandBuddy’s services. They handle things very well there and attend to customer needs. They listen to the customer and want to keep the customer happy. Above all, everyone at BrandBuddy wants to deliver results to their customer!” Kati Partanen, Trade Marketing Manager, Philips.


Retail sales developer BrandBuddy Group and Myynti ja Markkinointi Volyymi Oy have merged


2018-02-15, BrandBuddy Group


BrandBuddy Group, which is specialised in the development of retail sales, and Myynti ja Markkinointi Volyymi Oy, have merged. The company will continue under the name BrandBuddy Group. BrandBuddy Group’s CEO Mia Hudd and Myynti ja Markkinointi Volyymi Oy’s CEO Anne-Maj Mäenpää will act as partners in the company.

The merger allows the company to provide retail consumer marketing from design to implementation. “With the merger, our customers will benefit from stronger retail field operations, in-store consumer activations and an increased range of services.” We are now able to handle, for example, major shopping centre events, brand roadshows, extensive commercial brand activities and B2B events,” exclaims Hudd. BrandBuddy Group will also further invest in its staff’s know-how and expertise.

Finland, Scandinavia and Baltic countries as market areas

The company’s market area extends across Scandinavia and the Baltic countries. “Our strength is our extensive market knowledge as well as our capacity to work in Finnish, Swedish and English. In Finland, we serve the entire country from Hanko to Ivalo,” comments Hudd. Customers from across many industries have also expanded the company’s capabilities. “Our customers receive support through the whole sales process, as we handle all the activities throughout the annual marketing calendar,” adds Mäenpää. BrandBuddy Group is part of the Nordic Retail Network. The network’s members leverage each other’s know-how and share information about new trends and best business practices.

Strengthened with powerful tools as well as under the line marketing

“The retail market is changing rapidly and we have responded to the demands by developing more effective tools. We have a wide range of tools to meet the needs of our various customers, including monitoring developments in the field, training and the measurement of targets”, says Hudd. Modern tools can be used to comprehensively explore the effectiveness and profitability of different measures. BrandBuddy also manages the “below the line” marketing which, traditionally, has been quite difficult to measure. The company also examines the e-commerce behaviour of customers as well as the decision to buy.

BrandBuddy received Kauppalehti’s Success certification in 2017. “Our company is in a strong growth phase, and we are grateful to both our old and new customers,” comments Hudd and Mäenpää.

For more information:

Mia Hudd
Partner
050 373 6469
mia@brandbuddygroup.com

Anne-Maj Mäenpää
Partner
0400 721 341
anne-maj@brandbuddygroup.com


Arla invested in merchandising at wholesalers – sales rose by 200 %


2017-05-24, BrandBuddy Group


BrandBuddy has been Arla’s field sales partner since December 2016. This time however, the work has been done at wholesalers instead of retail stores, and so also the clients are HoReCa-field professionals instead of the end users themselves.

”This is new, as brands are usually not as visibly displayed at wholesalers and the customer experience is not thought through as carefully as it is in retail stores. We wanted to improve the visibility of our products also for HoReCa-professionals, and that has proven to be a success,” says Arla Marketing Manager Fredrik Grahn.

There were two projects: In-store-marketing materials were designed and produced for Café-maito milk and the locations and overall way of displaying the product at the wholesalers were re-thought.  The other project focused on reorganizing how the dairy products were placed at the wholesalers.

Success story Café-maito

The BrandBuddy team implemented a whole new Café-maito in-store marketing campaign for 11 wholesalers, including planning and creating the marketing materials. The displays were built at the wholesalers and the wholesalers were then visited once a month to ensure products and materials were well displayed and the wholesalers were satisfied. Based on the work done and the campaign ran during January and February 2017, Café-maito was still in April among the bestselling dairy products at the wholesalers.

“The effects of in-store marketing on the sales of Café-maito at the wholesaler were spectacular. Café-maito sales rose by 200% during the first quarter of 2017. Sales continued to rise in March-April even after the campaign of January-February had ended. We will continue our partnership with BrandBuddy and may also include other activation campaigns such as product tastings”, says Grahn.

Re-organising the shelves helps the customer choose products

Arla wanted to focus on the rebuilding and re-organising of the dairy products shelf in the cold room at another wholesaler. Before the re-organising, the dairy products of different brands were not organised in any particular way and the comparison between similar products was difficult.

“When you have 4-5 different brands with slightly differing products, such as four different full creams, we want to try how visual guidance at the dairy product shelf helps the customer make the decision on which product to buy. Together with BrandBuddy we re-thought the whole layout of the dairy products category so that customers wanting to buy products for their café or restaurant would find it easier to make the purchasing decision.”

Arla, with the help of BrandBuddy and in cooperation with the wholesalers’ staff, reorganized the dairy products shelves. Booklets with tips for the use of the products are also available for customers to take with them. The BrandBuddy consultants have visited the wholesalers once a week to check the products are well displayed on the shelves and there are enough booklets for customers to take. The results of this campaign are not yet available.

”The campaign aims at making the purchasing of dairy products a better experience for the customer, as well as get the Arla products better displayed. The staff of the wholesalers’ do not often have time to focus on the display of products, and therefore we must do it ourselves. We re-built the whole dairy products shelves and also organised our competitors’ products”, says Fredrik Grahn.

Focusing of product visibility at wholesalers is new

Brands have invested very little in how visible they are at wholesalers. Arla wanted to try whether branding makes a difference in sales at wholesalers.

“ Many see wholesalers as distributors, but also the number of visiting purchasing customers is significant. There is less branding at wholesale than at the retail side, and we thought there could be more room for last minute purchase decisions also at the wholesales side. The milk shelves are full of similar products, which makes it difficult to choose the most suitable milk. When we focused on the display of a particular milk product, it was also visible in the sales figures.”

The success story of Café-maito milk has been used globally at Arla as an internal example of the impact and importance of effective displaying of products.

“ We outsourced in-store-marketing, as a partner specialised in such cases can do the job quicker and Arla does not have resources of its own to be out in the field. Choosing BrandBuddy as our partner was clear, as only BrandBuddy could offer the whole package including the marketing materials. BrandBuddy has given the project full focus and I am extremely happy with how they have managed the project. Everything has proceeded quickly and the field staff recruited for the project have gained the full trust of the staff at the wholesalers. This has been of great value and importance to us, as the field staff are the face and image of Arla out in the field”, sums Fredrik Grahn, the Marketing Manager of Arla.


Nina, Innocent Brand Ambassador


2017-03-17, BrandBuddy Group


I started working as a brand ambassador for innocent in the autumn of 2016 and the job has been utterly interesting and diverse all from the beginning. I particularly like the broadness of the job tasks and briefs combined with the changing challenges, as well as the always supportive work environment. And of course, I’ve got to mention the amazing brand I get to work with daily: it is very fun to promote a brand with tasty products and by which values you live by yourself.

to a social and outgoing person the job as a brand ambassador offers very exciting working days. There are some routines but overall the days can be quite different but also often adaptable to your own schedule. The working hours are ideal too. I’ve been very happy with my job.